Amazon's Latest Improvements

Amazon’s Superbowl Ad

One of my favorite parts about the Superbowl each year is the plethora of brand new advertisement campaigns. While watching various commericial’s Amazons appealed the msot to myelf. The commercial was titled #BeforeAlexa and portrayed what life would be like without the Amazon’s Alexa product. For those that do not know Amazon Alexa is a virtual assistant AI developed by Amazon. Alexa can be used for a variety of every day tasks including voice interaction, music playback, and many other functions. This commericial is a marketing piece fo art. The start of the ad features Ellen Degeneres using Alexa to adjust the thermostat. She next asks “What do you think people did before Alexa?”. The rest of the commericial features people from different time periods struggling without the luxury of having an Alexa. A few examples in the ad display a Queen asking a jester to tell her a joke, a man asking what the news is, and a woman asking a hoaming pidgeon to deliver a message. Unfortunately all these featured individuals never have their request fulfileld because Alexa is before their time.

Dissecting this Advertisement

As a marketing student I have always been interested in how and why an advertisement was created. Marketers use the process of segmenting, targeting, and positioning in order to create an ad. Bellow please feel free to comment your opinion on how Amazon used this process to create this Ad!

Feel free to follow a form similar to this!

Segmentation Style: Blend of Geodemographics and Lifestyle

Targeting Style: Behavoiral Targeting

Positioning Style: Blend of Positioning by Product User and Product Application

Thank you for following today’s post! Any questions/comments please post bellow, or reach me through the posted contact info.

Opening Post: What does Amazon/Amazon Prime Offer?

Hey everyone! This is our first post to kick the blog off. Each day I will post a guideline question that will help get the conversation and posting going! SO our first thread is going to cover what exactly does Amazon offer its user/consumer. By the end of this post you should have a general understanding of the applications Amazon offers. As a first hand Amazon Prime memeber I have become fairly familiarized with its attributes. A function I get some of the most use out of is Amazon prime Video. Prime video is an internet video on demand service; it allows for instant streaming access to a plethora of films and shows. This video streaming application provides flawless quality televsion with little to no commercials. For all of the Game of Thrones addicts out there, it only costs 14.99 dollars USD a month to get an HBO subscription too! The prime interface integrates many channels and apps into one platform. A number of popualr options are are the users fingertips such as starz, Cinemax, and Showtime. ALl these subscriptions are at a discounted cost in comparison to other providers. This right here a a quick simple way to save a few bucks each month! Have a great day and I hope you take away a piece of new knowledge from this blog. Tomorrow we will be discussing Amazon’s shift to one day shipping!

-Grant Huffman

Your Guide to Amazon

Thanks for joining me! Maybe after this journey you too will become an Amazon Prime member!

This blog of fruitful knowledge should update you on any activity Amazon is doing. It will analyze new logistic ideas, technological advancements, and the economical influence of these decisions. Amazon has plans to introduce automated groccery stores, drone delivery, and many other inventions. The jist of this discussion will also cover services offered by Amazon; such as Amazon Prime and the many benefits that come with the membership. Amazon Prime members recieve unlimited video streaming, next day shipping, and many other perks. Hopefully this blog will shed light on who Amazon is and the positive influence they have on our everyday life. Enjoy!